We developed an extensive publicity and digital strategy to promote Kooyong Classic,

creating an unprecendented hype and buzz with over 4,070 media features and over 87 million audience reached in the 2020 tournament.

anouconcept was integral in engaging influencers, ensuring extended audiences were reached through well-aligned influencer marketing.

Tactical publicity opportunity with first ever match between Nick Kyrgios and Bernard Tomic in 2019, a major drawcard for incredible audience engagement.